When I see an ad, I automatically turn to other distractions to keep me from watching that ad. When I am watching TV and it is time for an ad break, I find something to do to keep me busy until my favorite show comes back on. Every now and then, there is an ad that I will pay attention to, but most of the time I just want to be distracted from the ads that are on TV, online, and on display everywhere.
Beneful on petco.com creates ads that make me want to pay attention, even though I don’t usually like the advertising that is out there. Even though I will usually find a distraction rather than watch an advertisement, I have found that Beneful creates some interesting advertisements, and that I am sucked in to watch those ads. While I don’t usually enjoy watching ads, there are some good ones that get my attention, and Beneful creates some of those good ones.