Nelson Sirotsky exited Grupo RBS after working for the company for many years, 21 of which were spent in the CEO position of the company. Nelson left the position for his Nephew Eduardo Melzer Sirotsky, who commonly goes by the nickname Duda. Duda was honored with the title in the presence of the company employees and family in an event held in Porto Alegre.
His uncle was confident that he was leaving Grupo RBS in the right hands. This is because, Duda is very passionate about the company. Having worked in various capacities at the company, he has time and again exuded the qualities of a great leader. He has seen the company grow, wherever he was posted. Therefore, he is the best to take over this position.
Duda joined Grupo RBS in the year 2004. Before then, he had worked for various other companies, both in Brazil and abroad. It was in Brazil where his career began. He first worked as a multinational franchisor for Sweet Sweet Way. Simultaneously, he worked as Booz Allen & Hamilton consultant.
Later, Melzer moved abroad to further his education. While there, he worked for Delphi Corporation as the senior financial analyst. He was also the CEO for Top Box media. This was before he was asked to go back to Brazil and work for Grupo RBS.
Duda believes that he will help the media conglomerate reach new heights of success. This is because, he has the exception business skills and knows how to relate with people. He also plans to use strategies that he learnt from his grandfather, Maurício Sirotsky Sobrinho, founder of Grupo RBS. His education will also come in handy when running the family-owned business.